Advertising

A sample of my creative + advertising strategy work.

boston consulting group | american metamorphosis

American Metamorphosis is a captivating custom podcast and platform from Atlantic Re:think and BCG that inspires transformative ideas for the pivotal years—and high-stakes transformations—ahead.

My role: I led creative strategy and account renewal strategy for BCG's partnership with The Atlantic. My contributions helped grow the account to The Atlantic's largest and most successful consulting client partnership and introduced new products beyond the podcast to expand our work together.

VEUVE CLICQUOT | JOYFUL VISIONS

Madame Clicquot and artist Yayoi Kusama—two women born more than 150 years apart—are renowned as pioneering creatives in champagne and visual art, respectively. We profiled a new generation of creators who walk in their footsteps.

My role: I led creative strategy including concept development for this partnership, which broke new luxury business for The Atlantic.

ServiceNow | How the World Works Now

A seismic shift is taking place in the world of work. Digitization, distribution, and democratization are the new normal, impacting the how, where, and why we work. This series explores how radical new tools and approaches are empowering us to build transformative processes and products, irrevocably shifting how we inhabit our working lives.

My role: Part of a multimillion-dollar campaign I developed for ServiceNow in support of The Atlantic's Progress platform. My work on this account generated a 233% increase in revenue YoY (2021-22)

Chase Marriott Bonvoy | The Case for Getting Away

A 3-part series from Chase Marriott Bonvoy credit cards encouraging travel post-pandemic:

My role: I led pre-sale creative strategy for this program, which broke new credit card business for The Atlantic. The following year, I led creative strategy for a renewal of this business, with consistent revenue YoY.

JP Morgan Chase | Closing the Racial WEalth Gap

This multimedia piece, Our Chicago, and a series of other pieces crystalized JPMC’s corporate impact work and the impact of the Bank’s $30B commitment to racial equity.

My role: My work leading pre-sale creative strategy for J.P. Morgan Chase helped spark this multi-year, multimillion-dollar partnership that included articles, multimedia pieces, and white label content for JPMC's O&Os.

SERVICENOW | HOW AMERICA RECOVERS

Atlantic Re:think's top-performing campaign of 2021: Bringing our country back to health isn’t just a matter of vaccinating the masses and distributing checks. What’s missing to make it all work?

My role: Creative strategy and concept development. This program grew The Atlantic’s business with ServiceNow by 60% YoY.

BARCLAYS | UNREASONABLE IMPACT

A three-part series on Barclays + The Unreasonable Group’s entrepreneurs, highlighting the ways they successfully pivoted their businesses during Covid. View part 1, part 2, and part 3.

My role: Creative strategy. Broke first-time business with Barclays and introduced a new, visual-first product to The Atlantic’s custom content suite, which quickly became one of our most popular and engaging products.

Accenture | FROM CRISIS TO CONTINUITY

A three-part series exploring what’s next for the digital transformation of government. View part 1, part 2, and part 3.

My role: Creative strategy and content ideation.

BlackRock | #BlackrockBottomLine

First-of-its-kind syndicated video series driven by ongoing audience input and surveys.

My role: Creative strategy and new product ideation, which broke hard-won new business with BlackRock.